Strategy is crucial to every other aspect of your business. Your content is no different. This includes all types, from social media to website content. Having a plan keeps you organized and ensures consistent messaging. Let’s focus on your website.

What is content strategy and why is it important?

This informs the design and structure of your website. Knowing the types of content that will be on a page guides developers in architecting your site.

Knowing the structure of your website will also streamline the content creation process. Having a plan in place ensures that your workflow is as efficient as possible.

Having a content management strategy or plan isn’t just for a new website build or a redesign, this is how you want to maintain your site moving forward. This will help improve your content creation process, including consistency, and enhance your website user experience.

Audit your website content.

Starting the process of a website redesign should always include an audit of the content that is currently on your site. Look for broken links, outdated content and opportunities for a refresh of the content you’d like to keep.

Use data from your website analytics or consider behavior analytic tools such as heatmaps and session recordings to see what content your users are looking for. You could also consider a survey to hear directly from your customers.

Knowing what information your customers are looking for and having a content plan in place for organizing that content is crucial to a well-structured and user-focused website. If you are considering a redesign of your website, reach out. We can walk you through the content audit, data analysis and content strategy needed to ensure the best user experience.