Using Data Analytics to Build Better Websites

So you want to revamp a website. How do you ensure that your users are able to have the best experience possible? There are a lot of factors that go into the decision-making process of creating a user-friendly design, and a very important step is understanding how your users currently interact with the site. 

That’s where data analytics comes in. Whether we are tracking users through Google Analytics and heatmaps or asking users for direct feedback through surveys, data analytics helps steer us toward making smarter decisions about features, pages, and navigation.

How do data analytics help?

Heatmaps are able to show you a wide range of information such as where users are clicking on the page or how much of the page they are seeing. This can help inform decisions on where to put content on a page and how to make navigation more intuitive.

Tools such as Google Analytics can track an impressively large amount of information such as what devices the site is most frequently visited on and what pages are the most popular. It can also shed light on the path users take to reach various parts of the website. This information empowers you to make decisions on how to structure the main navigation of your site such as featuring popular destinations or pages that you want users to be able to access more easily.

And of course, what’s better than asking the user directly? While surveys may not receive the same volume of data, it can unearth valuable insight into what kinds of things a user might want to see or find helpful that you simply wouldn’t be able to observe through tracking data analytics alone.

Ready to bring your site to the next level?

When you entrust us with the task of upgrading your website, collecting and analyzing data is one of the many things we are able to do to help curate a better user experience. And if you don’t already have Google Analytics, surveys, or similar tools set up on your site, we can also do that for you! Using the data we collect you can rest assured that we will be able to create a better experience for both you and your users. Contact Us.